BBC Vox

Is it beginning to look a lot like Christmas?  What does Christmas “look” like?  Is it the unveiling of Simon Doonan’s witty, irreverent windows at Barneys? Santa’s reliably jovial appearance at the Macy’s Thanksgiving Day Parade?  Salvation Army bells on every corner?  The “miracle” tree at Rockefeller Center?  The rush, bustle and flurry of gift buying, receiving, and yes, sadly occasionally returning?

I guess the question on everyone’s minds this year is what does a pared back Christmas look like?  We’re interested in observing how some of America’s biggest brands are approaching their consumers this year, examining which carefully crafted holiday campaigns will set just the right tone and hit their mark:

Williams-Sonoma Brands: Thanks and Giving campaign to support St. Jude’s Hospital.  For the fourth year, a portion of proceeds from holiday purchases will benefit St. Jude Children’s Research Hospital.  The campaign has helped raise over $6.6 million dollars for the cause.  The takeaway?: Let your holiday purchases make a difference to those less fortunate.

The Gap Brands: NEW! Shopping made Simple: 4 Stores - 1 Checkout. Gap has finally, cleverly grouped their four brands (Gap, Old Navy, Banana Republic and Piperlime) into one shopping experience with one low flat-rate shipping price ($7), and free returns.  The takeaway: Gap makes it easy to get through the holidays with your mind and wallet intact.

Barneys: Have a Hippy Holiday Sweepstakes:  Barney’s offers good vibrations with peace-themed gifts, free shipping on all online orders, and a chance to win a $2500 shopping gift card.  The takeaway: Even luxe consumers could use a little lovin’ this season.

Bath & Body Works: Experience the Season: Buy 1, Get 1 at 50% off: Bath and Body Works invites consumers to get in the holiday spirit with three new tantalizing fragrances, Twisted Peppermint, Vanilla Bean Noel, and Winter Candy Apple.   The takeaway: You can get in on the holiday spirit even on a budget.

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charity:water founder Scott Harrison was featured on CNN this month for his work in Africa. The organization exists to bring clean drinking water to African communities. 100% of all the money raised for charity:water goes to building the wells.

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L’Oreal Paris Skin Genesis Pore Minimizing Gel Cleanser and L’Oreal Paris Skin Genesis Micro-Smoothing Wet Cleansing Towelettes were featured in Nashville Lifestyles this month. Both products are designed to remove makeup and are loaded with beneficial ingredients at a very affordable price.

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How the “Average” American became the star of the 2008 Presidential Election.

From “Joe the Plumber” to the myriad blogs, viral campaigns, and grassroots efforts, it feels for the first time in modern history that the power of deciding the election has been placed directly in the hands of the average US citizen.  Thanks to YouTube, Facebook, Twitter, and text-messaging–the way we get and share information today–voters have greater access to information, they can research what they don’t understand and they can and will share that information with others.   There are valuable branding lessons to be learned of the ingenuity and potential challenges of hyperspeed marketing that will guide our future campaigns, electoral or not.

Microtargeting helps you know exactly who and where you need to reach

Although Howard Dean was the first to understand the power of the internet to help build a campaign from the bottom up, Obama was the first to truly harness the internet’s power to revolutionize the way to run a campaign.  From mobilizing unregistered, previously uninterested voters to raising record amounts of cash, Obama succeeded in using the internet to find out exactly where he needed to be.  The challenge: Your connections to your audience must be meaningful or you risk burning them out. 

The internet has made detectives of us all

Obama’s campaign manager, David Plouffe warns in today’s New York Times,  ”You do focus groups and people say, ‘I saw that ad and I went to this Web site to check it’…“They are policing the campaigns.”  Case in point, I was very surprised by some of the small-business claims made by Obama and McCain during the debates and immediately researched their quotes.  Got my answers and discussed with at least 10 people. The challenge: Never fudge little details or you risk losing your audience when, not if, they find out.  

An excited, mobilized audience is a loyal one

I’ve been twittered, I’ve been Facebooked, I’ve been enticed, cajoled, guilted, and bribed to get out my vote today.  Whether my colleagues, friends, and local businesses are for McCain or Obama, their message is clear: they are excited, mobilized and won’t take defeat lying down.  To this, Plouffe reminds us, “Without the candidate who excites people, you can have the greatest strategy and machinery and it won’t matter.”  The challenge: You must deliver a consistent message that inspires and be prepared to make good on your promises.

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How brands are seizing the moment to offer affordable luxury to cautious consumers.

An interesting theory that developed after World War II was that lipstick sales are an excellent way to gauge the pulse of a flat-lining consumer.  What economists found was that as the economy dipped, lipstick sales tended to rise, illustrating that to even the most fractious consumer, a small, attainable indulgence was considered necessary, a reviving jolt to the consumer’s heart. 

Not only is this a smart idea—giving consumers an entry point to an otherwise unattainable luxury brand—offering “affordable luxuries” to consumers is a necessity in today’s economy.  Ultimately, the consumer will do one of two things to squeeze a little luxury out of her diminished disposable income; she will remain a) brand-loyal, buying an item from her favorite luxury brand at the lowest price point, or she will become a b) brand-replacer, substituting a cheaper alternative for her favorite luxury brand, and the retailer runs the risk of losing her for good. 

The scenarios are endlessly fun to dream up. Brand-Loyal Scenario: While this may not be the moment for a Nanette Lepore’s gorgeous “Cheek Cheek Velvet Coat” ($635), this is certainly a time to scoop up her collection of flats for Keds, ($20-40).   Brand-Replacer Scenario: If Guerlain’s long-wearing KissKiss Laque ($28) is financially out of reach, L’Oreal’s Infallible Never Fail Lipcolour Compact ($8.39) is right on target. 

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How the presidential candidates are using creative branding strategies to capture voters’ imagination and attention.

We all know that a teeny-tiny, ever-so-slightly, very important occasion is upon us.  Come November 4th, the United States will have a new leader, one we fervently hope will usher in an era of peace, prosperity and respect for the dignity of all mankind.  As true pillars of bipartisanism (and discretion), we would never reveal who we plan to vote for, but let the records show that we have unbounded respect for both John McCain and Barack Obama.

What we CAN reveal is our equally unbounded respect for the level of ingenuity and creativity we have seen in the lead-up to this election by the supporters of both parties.  Naturally, we are drawn toward the aesthetics, style, and effectiveness with which each party has delivered its campaign messages and objectives, with the result of making the public a) care about the elections, b) recognize that their vote does matter, and c) get out the vote in anticipated record numbers.  

There are some serious iconographic images and slogans at work here such as, “Change We Can Believe in” and “Great AmeriCain Hero,” which will be remembered along with classics like “I Like Ike,” “Give ‘Em Hell, Harry,” and “Tipeecanoe and Tyler, Too.” We delight in the myriad ways the parties and their supporters have expressed their messages, prompting celebrities from both camps like Halle Berry, Justin Timberlake, Jessica Biel and Elizabeth Hasselbeck to pick their team and help spread the word.

As our own tribute to the artisans and creative minds at work, we have compiled a roundup of our favorites.  Clockwise, from top right: 

•  Artists for Obama: Poster artwork and imagery donated by artists to raise money.  The two pieces here are by Scott Hansen and Shepard Fairey
• Great AmeriCain Hero: Logo designed by none other than La Hasselbeck, herself
• Obama Flowers Keds Shoes: Designed by VoteObama
• Palin Power mini buttons: Note the “i” is a lipstick — Will anyone will soon forget the bulldog/hockey mom line?  I didn’t think so.  Pure genius.  
• Obama Necktie: Designed by the American Necktie Company

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The bicycle trend returns with a bobo edge.

Today’s quote comes from Times photographer Bill Cunningham, who charmingly announced this as the year of the return of bicycles, while covering the shows in Paris.  We couldn’t agree more, but would add that from New York to Paris to Milan, this is also the year of the leg–perhaps as a result of all that bike riding–gams are out in all their glory on all the runways this season. This has caused some to lament ’Where Have All the Pants Gone?‘, but we say, who cares?  Why not get your gams out girls, while the gettin’s good?  Consider this shorts slide show from style.com, particularly the luxe satin shorts from Lanvin, bow & lace-trimmed short shorts from Chloé, and slouchy boho prints from Wunderkind. Gets the mind racing about the possibility of zipping around en velo in style, no? 

The successful marketing of the bicycle has arisen by simply igniting the imagination of potential riders, making it once again, a chic, continental past time of yesteryear.  This time around, the accompanying fashions and accessories to the bicycle trend have a more bobo feel, appealing to the young, affluent bohemian bourgeoisie, concerned with helping the environment, but wanting to stay fashionably relevant and on the cutting edge.

Although we are reluctantly sliding into our autumn/winter attire, we are inspired by Mr. Cunningham and the immeasurable benefit bike-riding contributes to the environment, not to mention ourselves and our gams, we’ve decided to join the bicycle fray and start our spring training a little early. Here’s a breakdown of New York City’s intricate web of “Greenways” and our hit-list for hitting the pavement in style:

• Paul Frank Julius Hearts Me Cruiser at Target in black! SO CUTE!! : $380
• Spanx by Sara Blakely Patterned Tights, for keeping your tootsies warm: $28
• Protec Classic Helmet, great alternative to “mushroom” head: $44
• Sigg Butterfly Dreams Water Bottle: $21.99
• Rebecca Taylor cute, cuffed Tweed Shorts: $260

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Dove Chocolate was featured in People Style Watch this month for their efforts towards the Mars Million Dollar Donation Campaign in support of Susan G. Komen. Dove Chocolate and My Dove Chocolate will combine forces in an effort to raise $250,000 to help the fight against breast cancer!!

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